Should increasing communication about sustainability efforts be seen as a strategic power play for competitive advantage, or does it risk fuelling backlash in today’s polarised environment?

Communicating your business’s sustainability efforts can unlock new markets, build trust, and enhance brand value, even amid ESG scepticism. However, a cautious approach may be needed as heightened communication can lead to accusations of greenwashing and public backlash. In this climate, errors in sustainability messaging can damage trust and value.

In this formal debate, experts will discuss how to approach communicating about corporate sustainability in these challenging times.