Keith James is a senior environmental leader driving strategic change in business and government. As Interim Director of Behaviour Change and Business Programmes at WRAP, he leads initiatives that reduce waste, enhance resource efficiency, and embed circular economy practices.

With over 20 years’ experience influencing policy and practice across climate action, sustainable products, and resource management, Keith serves on the UK Government Circular Economy Taskforce and advisory boards at leading universities. He combines technical insight with leadership acumen to shape transformative programmes that deliver measurable environmental and economic impact globally.